If you ask most people where they’re traveling in the US this year, the answers are usually the same: New York, Los Angeles, Miami, maybe Las Vegas. Don’t get me wrong, those cities are incredible. But after years of crisscrossing the country, I’ve found something even better: the places nobody’s talking about.
Here’s the thing, some of the best US cities to visit in 2025 aren’t the ones plastered all over Instagram. They’re the underrated places to travel in the USA where locals still greet you with a smile, where a meal doesn’t cost half your budget, and where you can actually enjoy the vibe without elbowing through crowds.
Think cozy downtowns with indie bookstores, food scenes that rival big cities (but without the waitlists), and scenic spots where it’s just you and the view. In 2025, with travel costs climbing and major tourist hubs busier than ever, these less crowded US destinations feel like a breath of fresh air.
So, if you’re craving more than just the “same old, same old,” let me take you through 20+ underrated US cities that deserve a spot on your 2025 travel list. Who knows, you might just find your new favorite getaway.
Why Choose Underrated Cities in 2025?
Here’s a little secret I’ve learned after years of road trips and one too many red-eye flights: the best trips aren’t always to the biggest names on the map. In fact, some of my favorite memories come from places I’d barely heard of before visiting. And that’s exactly why underrated US cities should be on your radar in 2025.
First off, let’s talk budget. Popular spots like New York or San Francisco? Amazing! but your wallet feels the pain fast. In smaller, budget-friendly US travel cities, you get boutique hotels at half the price, local diners that serve the kind of comfort food you’ll dream about later, and attractions that don’t cost a small fortune.
Then there’s the vibe. When you step into an authentic American culture experience, like a jazz bar in a little Southern city, or a craft brewery tucked inside an old Midwest warehouse, you feel part of the community, not just another tourist snapping photos.
And let’s not forget the biggest perk: space. In a year where everyone’s chasing Instagram-famous spots, choosing less crowded US destinations means you’ll actually get to enjoy that waterfall, mural, or historic street without waiting in line.
So, if your 2025 resolution is to travel more meaningfully and maybe save a little cash along the way, these underrated cities are where you’ll find the magic.
Alright, now that we’ve talked about why underrated cities deserve a spot on your 2025 bucket list, let’s get to the fun part, the actual destinations.
I’ve broken them down by region, because let’s be honest, choosing between a cozy New England harbor town and a vibrant Southwestern mountain city depends on what kind of adventure you’re craving. Whether you’re chasing beaches, breweries, history, or hidden hiking trails, this list has something for every traveler.
So grab your travel notebook (or just your phone’s notes app, we’re modern like that 😄), and let’s explore 20+ underrated US cities to visit in 2025.
Northeast Hidden Gems
1. Portsmouth, New Hampshire
If you love coastal charm without the tourist chaos of Cape Cod, Portsmouth will win you over. This underrated city in the Northeast USA has cobblestone streets, indie bookstores, and a food scene that’s surprisingly bold for a small port town. I still dream about the lobster rolls I had here; fresh, buttery, and served with a view of the harbor. Plus, it’s walkable, so you can wander from historic homes to craft breweries in just a few blocks.
Visit New Hampshire for Portsmouth
2. Gloucester, Massachusetts
Most travelers flock to Boston or Salem, but Gloucester has this raw, authentic vibe that feels so New England it almost hurts (in the best way). Known as America’s oldest seaport, it’s a paradise for seafood lovers and history buffs. I took a whale-watching tour here, and seeing those massive tails slap the water just offshore? Pure magic. It’s one of those hidden coastal destinations in New England that makes you want to come back every summer.
3. Catskills, New York
You’ve probably heard of the Catskills from old movies or music festivals, but trust me, the modern Catskills are buzzing with fresh energy. Think chic farm-to-table restaurants, weekend farmers’ markets, and hiking trails that end with epic waterfalls. It’s perfect for travelers looking for authentic American culture experiences with a side of nature. If you’re burned out on city life, this is where you go to breathe again.
4. Providence, Rhode Island
Don’t let its size fool you. Providence is packed with culture. Between the Ivy League vibe of Brown University and the creative buzz of RISD (Rhode Island School of Design), this city feels like an arts hub waiting to be explored. When I visited, I stumbled on the Water Fire festival; bonfires floating down the river, live music, food stalls, and it was one of the most magical nights I’ve had on the East Coast. If you want underrated US cities with history and art, Providence delivers big.
Southeast Treasures
5. St. Simons Island, Georgia
This gem might just be the South’s best-kept secret. While most beachgoers head to Florida, St. Simons offers laid-back island vibes without the spring break crowds. Picture moss-draped oak trees, bike rides along sandy paths, and sunsets that make you pause mid-conversation. I loved that it felt both relaxing and full of history. You can climb the lighthouse for panoramic views or just sip sweet tea by the shore. It’s easily one of the underrated Southern cities you’ll want on your 2025 list.
6. Charlottesville, Virginia
Tucked in Virginia’s wine country, Charlottesville is more than just a college town. Between the Blue Ridge Mountains, award-winning vineyards, and its buzzing downtown mall, there’s always something to do. I spent an afternoon hopping between wineries, and it honestly rivaled Napa, but with friendlier price tags. Add in the history of Monticello (Thomas Jefferson’s home), and you’ve got a destination that balances culture, nature, and food. A true hidden gem in the Southeast USA.
7. Winston-Salem, North Carolina
Once known for tobacco, Winston-Salem has reinvented itself as an artsy, food-loving city. When I visited, I stumbled into a street art tour that felt like walking through a giant outdoor gallery. Add in the craft breweries, historic Old Salem district, and live music, and you’ve got the recipe for a weekend that surprises you at every turn. It’s the kind of place where you come for a short trip, and leave wanting to move there.
8. St. Augustine, Florida
Forget Disney World, this is where Florida hides its real treasure. As the oldest city in the US, St. Augustine is dripping with history, from Spanish forts to cobblestone streets that make you feel like you’ve time-traveled. I spent hours exploring Castillo de San Marcos before grabbing Cuban sandwiches from a local café (which, trust me, beats a theme park pretzel any day). It’s the perfect mix of history and coastal charm without the Orlando-level crowds.
Midwest Surprises
9. Des Moines, Iowa
I’ll be honest, I didn’t expect much the first time I went to Des Moines. But wow, did it surprise me. The city has this mix of small-town friendliness and big-city creativity. The sculpture park downtown is a must, and the farmers’ market? Let’s just say I left with way too many homemade jams. It’s affordable, easy to get around, and full of hidden gems that make you think, why isn’t everyone talking about this place?
10. Omaha, Nebraska
Most people think of cornfields when they hear “Nebraska,” but Omaha is quietly cool. The Old Market district is full of cobblestone streets, quirky shops, and live music drifting out of bars on summer nights. The Henry Doorly Zoo is one of the best in the country (seriously, it blew my expectations out of the water). It’s one of those underrated US cities where the community vibe is so strong, you instantly feel at home.
11. Duluth, Minnesota
Perched on the edge of Lake Superior, Duluth feels like a little slice of the Pacific Northwest, without the price tag. I loved walking along the lakefront, watching ships roll in, and then heading up the scenic North Shore Drive for epic views. It’s a perfect mix of outdoorsy adventure and cozy, small-city charm. For travelers looking for underrated outdoor destinations in the Midwest, Duluth is a win.
12. Yellow Springs, Ohio
This artsy little town is like Ohio’s best-kept secret. With its colorful murals, organic cafés, and hippie-friendly vibe, it reminded me of a mini-Austin. The hiking trails at Glen Helen Nature Preserve are gorgeous, and the downtown is full of locally owned shops selling everything from tie-dye to handmade pottery. It’s one of those places where you come for a weekend and end up wanting to stay longer.
Southwest & Mountain West Discoveries
13. Flagstaff, Arizona
Most people head straight to the Grand Canyon, but if you skip Flagstaff, you’re missing out. This little mountain city has an outdoorsy soul—pine forests, hiking trails, and even skiing in the winter. When I visited, I loved grabbing a local craft beer downtown before stargazing at Lowell Observatory (where Pluto was discovered!). It’s an underrated Southwest city that gives you adventure without the crowds.
14. Santa Fe, New Mexico
Santa Fe is a feast for the senses: adobe architecture glowing in the sunset, the smell of roasted chiles in the air, and art galleries on every corner. It’s one of the best cultural cities in the Southwest, and honestly, no trip is complete without tasting the local green chile stew. Whether you’re into history, food, or art, Santa Fe feels like stepping into another world without ever leaving the U.S.
15. Boise, Idaho
Here’s one that shocked me: Boise is cool. Like, really cool. The city has this mix of urban energy and wild landscapes right outside your door. I rented a bike and rode along the Greenbelt, then grabbed dinner downtown at a spot that felt straight out of Portland but way more affordable. For travelers who love outdoors + city life, Boise is one of the hidden gems in the Mountain West you can’t skip.
16. Wallace, Idaho
If you love quirky little towns with big personalities, Wallace is for you. Once a silver mining town, it’s now a historic spot filled with character: think saloons, antique shops, and stories about the “wild West.” When I visited, I even stayed in an old-style inn that made me feel like I’d time-traveled. It’s one of those underrated small towns USA that make for a perfect road trip stop.
West Coast & Pacific Finds
17. Spokane, Washington
Seattle gets all the fame, but Spokane quietly delivers big. With the Spokane River cutting right through the city and waterfalls roaring in the middle of downtown, it feels like nature and urban life blend seamlessly. I loved walking the riverfront park, then ending the day with craft beer at one of the local breweries. It’s an underrated West Coast city that surprises you at every corner.
18. Eugene, Oregon
Eugene is Oregon’s artsy, outdoorsy little sibling to Portland, and honestly, I prefer it. Farmers’ markets, indie coffee shops, and hiking trails just minutes from downtown make it perfect for travelers who want to balance or explore authentic American culture experiences. When I visited, the Saturday Market felt like the whole town came together; music, food, crafts, all buzzing with energy. If you’re hunting for hidden Oregon destinations, Eugene should be at the top of your 2025 list.
19. Morro Bay, California
California is full of coastal showstoppers, but Morro Bay keeps things refreshingly real. The iconic Morro Rock stands guard over the harbor, and sea otters float by as you sip coffee along the waterfront. Unlike its flashy neighbors, Morro Bay feels calm, affordable, and welcoming. I spent a lazy afternoon kayaking here, and it was pure bliss. For those searching for hidden California coastal towns, this one’s gold.
20. Crescent City, California
Tucked up near the Oregon border, Crescent City is all about nature. You’ve got rugged beaches on one side and the towering redwoods on the other. Walking through those ancient trees felt almost spiritual, like stepping into another world. Add in cozy seafood shacks and quiet coastal drives, and you’ve got a place that feels untouched by mass tourism. Truly an off-the-beaten-path California gem.
Bonus Natural Escapes
21. Sawtooth National Recreation Area, Idaho
If you want jaw-dropping mountains without the Yellowstone crowds, Sawtooth is your answer. One of the best mountain getaways in USA. I camped here one summer, and waking up to alpine lakes surrounded by jagged peaks felt like stepping into a postcard. Hiking trails are endless, stargazing is unbeatable, and you’ll often have the views all to yourself. It’s one of the most underrated national parks and hidden outdoor destinations in the USA for 2025.
22. Black Hills National Forest, South Dakota & Wyoming
Sure, Mount Rushmore is here, but the Black Hills are so much more than that. Driving through winding forest roads, spotting bison, and hiking to hidden lakes made this trip unforgettable. I especially loved Custer State Park; it felt wild and untouched. If you’re planning a road trip in 2025, this is the kind of hidden natural escape vacation spot that makes the Midwest feel epic.
23. Pictured Rocks National Lakeshore, Michigan
Think turquoise waters, dramatic cliffs, and secret waterfalls. Yes, this is still the Midwest. Kayaking along the colorful sandstone cliffs of Pictured Rocks was one of the highlights of my travels. It feels like the Caribbean met the Great Lakes, but with fewer people and way more character as this is one of the underrated national lakeshores. For anyone chasing hidden gems in Michigan, this is the place to be in 2025.
24. Big Bend National Park, Texas
Big Bend doesn’t get nearly the love it deserves, and maybe that’s a good thing. The desert landscapes here stretch endlessly, with starry skies that look like a galaxy exploded just for you. I hiked through canyons by day and soaked in natural hot springs by night. It’s wild, remote, and unforgettable, making it one of the most underrated Texas desert destinations, and the best US national parks you can visit this year.
Traveler Tips for Exploring These Cities
One of the best parts about visiting underrated US cities is that you don’t need a complicated plan to enjoy them. Still, a few smart moves can make your trip smoother, cheaper, and way more memorable. Here are some tips I’ve picked up along the way:
🗓️ 1. Pick the Right Time to Visit
Even hidden gems have their “busy seasons.” For example, St. Augustine, Florida, is best in spring before the summer heat and crowds roll in. Meanwhile, Duluth shines in the fall when the leaves turn fiery red along Lake Superior. Do a little research on the best time to visit underrated US cities, or seasonal travel tips of USA, it’ll save you both money and stress.
💰 2. Keep It Budget-Friendly
Here’s a perk: smaller cities are already easier on the wallet for having budget-friendly travel in the USA. But you can stretch your dollars further by booking boutique inns or vacation rentals instead of chains. Don’t skip farmers’ markets either; they’re not just for produce, but also for affordable, delicious local food. Trust me, a $5 homemade pie in the Midwest tastes better than any overpriced restaurant dessert.
👉 So, take out your notebook and lets delve into some USA budget travel tips with affordable US destinations.
🚗 3. Rent a Car (When You Can)
A lot of these spots, like Wallace, Idaho or Pictured Rocks in Michigan, are easier to explore with wheels. Public transit might be limited, and driving lets you uncover those “accidental” stops that never make the guidebooks. Some of my best memories? Pulling over at random roadside diners and ending up with the best pie of my life.
🌎 4. Connect With Locals
The magic of authentic American culture experiences often comes from the people. Strike up conversations with shop owners, ask bartenders where they hang out, or join local tours. In Winston-Salem, a barista told me about a pop-up jazz night I’d never have found online and it ended up being the highlight of my trip.
📸 5. Don’t Rush It
It’s tempting to “city hop,” but underrated places shine when you slow down. Spend an extra day wandering side streets, hiking trails, or lingering in coffee shops. Sometimes the best memories aren’t on your itinerary at all.
It’s easy to plan a trip like a checklist, moving fast from one landmark to another. But the real journey starts when you let go of the rush. Linger in a market, take the long path up a hill, or sit and listen to stories from locals. As The Hobbit reminds us, “The world is not in your books and maps. It’s out there.” True adventure lives in the unplanned and the unexpected, the moments you give yourself the time to feel.
So there you have it, 20+ underrated US cities and destinations to explore in 2025. From coastal escapes like Morro Bay and Gloucester to artsy hubs like Santa Fe and Winston-Salem, each of these places proves that America’s real treasures aren’t always the obvious ones.
Travel in 2025 doesn’t have to mean fighting crowds or blowing your budget. It can mean stumbling upon a jazz night in a small Southern town, kayaking next to sea otters on the California coast, or hiking a mountain trail where you’re the only one around. That’s the beauty of choosing hidden vacation spots in the USA: you get to experience something that feels personal, authentic, and unforgettable.
Now I’d love to hear from you:
👉 Which of these underrated US cities are you adding to your travel list this year? Or do you have a hidden gem of your own that deserves a shout-out? Drop it in the comments; I’m always looking for my next adventure.
Until then, happy exploring. Here’s to making 2025 the year we all travel a little differently. 🌎✨
FAQs
Where to travel in 2025 in the United States?
Skip the crowded tourist hubs and head for underrated US cities like Flagstaff, St. Simons Island, or Duluth for affordable, authentic experiences.
What state is the best vacation spot to go to now in 2025?
It really depends on your vibe! For beaches, visit Georgia or Florida for spots like St. Simons Island and St. Augustine. For mountains, try Idaho or Colorado, having unbeatable places like Boise and the Sawtooth Range. For culture, arts, and food, New Mexico or North Carolina shine.
What is the most visited city in 2025?
The most visited US cities are still New York City, Las Vegas, and Orlando. But for fewer crowds, underrated spots like Providence, Morro Bay or Omaha are better bets.
What is the best city to visit in the world for 2025?
Globally, Tokyo, Barcelona, and Cape Town lead the list. But in the US, Santa Fe, New Mexico or Charlottesville can rival any international hotspot.
